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Beauty has varied throughout time, various cultures, and the different perceptions of the world. And, when the team of L’Oréal #beautyforall comes to India, we together go for a little walk on the streets of Old Delhi to revel in the myriad hues of Indian beauty. Set off at dawn in my favourite silk sari, wonder-woman sneakers and the biggest bindi in the vanity box;  somehow my most intuitive choice for the subject. The early morning Uber ride in thin winter fog was amusing for the child within. I was pondering over the diversity around, and how within these various shades of culture and chaos, I had defined beauty in different phases and stages of my life.

The driver pulled the cab and I was right there in the middle of bustling streets of old Delhi.

Ah! Delhi has got a charm.

I met the super chilled out team of L’Oréal and we walked, discussed about the different ideas of Indian beauty.

Now, being a dark skin Indian woman, I have been through what perhaps some of us could relate to; be it childhood bullies, relatives advice on fairness creams or losing your crush to a lighter colour skin woman. Been there, seen all!

However, in the midst of all this, I found my own voice and expression. Beauty for me begins with the idea of self-expression through art, fashion; rooted in culture. I find myself attracted to cultural dressing but I love to sprinkle a dash of modernity and personal style for the thought is to have fun with what I wear. It’s playful and individualistic.

Over these years, I learnt;

your skin, your body, your scars and your beliefs are yours. They may repel a few, they may offend many, but who needs to fit in or be tamed.

There’s plenty of space in the world of beauty, after all it’s beauty for all!

Special thanks to team of L’Oréal and Cool Hunt Paris.

Photography by very talented Vikas Maurya.



8 Comments WORLD Of BEAUTY

  1. Sarah Khan August 24, 2016 at 10:21 pm


    1. Ashima August 25, 2016 at 1:11 pm

      Thank you Sarah.

  2. shivi August 26, 2016 at 10:30 am

    Ashima, you are amazing ! <3

    1. Ashima August 26, 2016 at 12:08 pm

      Thank you Shivi 🙂

  3. Harsh August 26, 2016 at 2:17 pm

    Awesomeness at its best

    1. Ashima August 26, 2016 at 3:11 pm

      Thanks a bunch! <3

  4. Arun August 26, 2016 at 7:11 pm

    Awesome Ashima..

    1. Ashima August 31, 2016 at 5:50 pm

      Thank you Arun.


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